Social media marketing has become one of the most effective ways of achieving market reach and awareness. Using social media platforms offers the potential to develop leads and create measurable results in sales and conversions.

But what do we really know? According to social media reports, as of August 2015, global internet penetration is up 43%, while social media penetration is in excess of 30%. This means more than 75% of those with internet access can be reached through social media campaigns.

Let’s take a look at the most important statistics of how popular social media platforms can influence market reach.


Facebook boasts more than 1.8 billion monthly active users as of January 2017. The platform maintains a lead of more than 80% more active users over the two closest platforms, Whatsapp and Facebook Messenger (both owned by Facebook).

A study revealed that 52% of consumers now say Facebook influences their online and offline purchases, up from 36% in 2014. This potential for conversions is unmatched by any other social platform out there.


Business Insider reports that there are 1.3 billion Twitter accounts, but only 320 million of those are active. Of these active accounts, 92% of interactions are clicks.

Because of Twitter users’ propensity to click through, SalesForce Marketing Cloud recommends using hashtags to increase engagement. Posts with one or two hashtags have 21% higher engagement levels than those without.

Asking users to retweet, and researching the best times to tweet for your industry can also have a positive, measurable impact on engagement.


Instagram’s hip, young user base (90% of users are below the age of 35 according to ScienceDaily) offers brands the ability to target millennials as its main market.

Hootsuite reports Instagram is used by 48.8% of business brands and 75% of Instagram users take action such as visiting a website after seeing an advertising post.

It Doesn’t End There…

Social media marketing as a digital communication and engagement strategy has never been more important for branding and market penetration.

Get on and buckle up! Growth is still happening and the trend shows that it’s not going to slow down anytime soon.