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Posted on 07.27.2017, in Audience Engagement

To paraphrase Mark Twain, rumors of the demise of Google+ have been greatly exaggerated. The Google team has reaffirmed their commitment to the social network that many people have considered obsolete. The company recently unveiled a new design for the network to better target its intended users. Does this mean Google+ is once again a viable platform worthy of your attention?

A New Look with New Features

Google has now completely shifted to a new style for the platform. For starters, the events feature is back (similar to the one on Facebook) and low-rated comments are automatically hidden from posts. You can also zoom in on photos now, which encourages sharing.

So, Who’s Using Google+ Now?

Photographers have always gravitated towards Google+ since it’s a convenient place to share photos and tips. In fact, more than a billion photos are uploaded each week. But if you dive deeper into who’s active within communities you’ll see a lot of engagement by groups as diverse as bread makers, board game enthusiasts, and even tiny toy aficionados. It’s a platform that may benefit you if you’re particularly active online within a certain niche or you have a business where it makes sense to be especially visual with your content.

How Google+ Can Engage Your Audience

There are about 20 million people who routinely use Google+ from a mobile device each month. About 30 percent of smartphone users access the Google Plus app at least once a month. If you need a little more incentive to reconsider Google+, keep in mind that:

• Content gets indexed immediately, so it’s good for SEO
• Everyone you email sees your profile if you use Gmail
• You can quickly build an audience by posting content to related communities

Nearly half of all consumers use social media when making a purchase decision. Get the most out of your online engagements on Google+ and other social media platforms by trusting the team at Create Web Studios. We offer a comprehensive approach to website design and content management tailored to your goals, priorities, and budget. Contact us today to discuss your needs.