Pinterest has released its visual discovery tool, Lens, to all Android and iPhone users in the US.

As part of Pinterest’s strategy to capture some of the lucrative search market by mastering visual search, this is a significant move and is one that will undoubtedly extend beyond the US soon.

Within the last year, Pinterest has launched a range of new search and e-commerce products, including their paid search partnership with Kenshoo, Shop the Look, and Instant Ideas.

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