Looking ahead at the horizon for digital asset management (DAM) software, we’ll see three key factors shaping its development.
1. Greater IT Involvement
Digital Asset Management has traditionally been a marketing discipline. But as systems grow in complexity and add increasingly more integrations, marketers need IT to step in and provide more support. The volume of digital assets is growing faster than the ability to effectively manage them.
IT will continue to assume more of a primary role with DAM to keep things in compliance. More effective best practices will be crucial. IT will also need to step outside of its comfort zone and collaborate more with other departments.